2024-2025 Academic Catalog
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BUSI 24783 - Email Marketing Credit Hours: 3
This gives students an in-depth course in strategies of email marketing. Students will learn about the role of email marketing strategy in a firm’s overall marketing campaign. Topics will include but are not limited to email marketing campaigns, email lists, email automation tools, visual aids and email graphics.
Course Code History: BUS 2473
Prerequisite(s): BUSI 11083 Markets and Consumers Course Typically Offered: F, S
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