2023-2024 Academic Catalog 
    
    Nov 25, 2024  
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2023-2024 Academic Catalog [ARCHIVED CATALOG]

BUS 2573 - Marketing Analytics

Credit Hours: 3

This course gives students the skills needed to analyze results of marketing efforts. Students will learn about marketing topics related to analyzing research and data of digital marketing campaigns included but not limited to conversions, clicks, impressions, and other metrics that drive decision making and impact revenue.

Prerequisite(s):
ENTR 1103 Markets and Consumers    
Course Typically Offered:
F, S
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