2023-2024 Academic Catalog 
    
    Jun 13, 2024  
2023-2024 Academic Catalog

ENTR 1103 - Markets and Consumers


Credit Hours: 3

This course address the key decisions required to understand the existence of markets and how buyers within them may be accessed profitably. Key concepts include an overview of competitive markets, buyer behavior, developing new markets and products, promotion and distribution channels, pricing and profitability concepts, the sales and collections process, and strategic planning.

Course Typically Offered:
F, S