2022-2023 Academic Catalog 
    
    Apr 26, 2024  
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2022-2023 Academic Catalog [ARCHIVED CATALOG]

ENTR 1103 - Markets and Consumers

Credit Hours: 3

This course address the key decisions required to understand the existence of markets and how buyers within them may be accessed profitably. Key concepts include an overview of competitive markets, buyer behavior, developing new markets and products, promotion and distribution channels, pricing and profitability concepts, the sales and collections process, and strategic planning.


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