2024-2025 Academic Catalog 
    
    Nov 04, 2024  
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2024-2025 Academic Catalog

BUSI 25783 - Marketing Analytics

Credit Hours: 3

This course gives students the skills needed to analyze results of marketing efforts. Students will learn about marketing topics related to analyzing research and data of digital marketing campaigns included but not limited to conversions, clicks, impressions, and other metrics that drive decision making and impact revenue.

 

Course Code History: BUS 2573

Prerequisite(s):
Complete BUSI 11083 Markets and Consumers    
Course Typically Offered:
F, S
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