2021-2022-Academic-Catalog 
    
    May 17, 2024  
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2021-2022-Academic-Catalog [ARCHIVED CATALOG]

BUS 2473 - Email Marketing

Credit Hours: 3

This gives students an in-depth course in strategies of email marketing. Students will learn about the role of email marketing strategy in a firm’s overall marketing campaign. Topics will include but are not limited to email marketing campaigns, email lists, email automation tools, visual aids and email graphics.

Prerequisite(s):
ENTR 1103 Markets and Consumers   
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